12:00 - 13:45 - Cresterea pietei de publicitate - pana cand?
                            (comparatie piata locala si internationala)
 
Catalin Cernica - Graffiti BBDO
Mihai Pop - Utopium
Cristian Ungur - Utopium
Marian Petcu - Starcom

 
14:15 - 16:00 - Castigatori EFFIE

Grand EFFIE: Campanie: Gazeta Sporturilor "Smaller but handier "
                          Headvertising
                          Reprezentanti : Serban Alexandrescu

Silver EFFIE: Campanie: Sprite "Promotions are won by the wrong people"
                        McCann Erickson
                        Reprezentanti : Alexandru Dumitrescu
                                                    Titu Dumitrescu

16:30 - 18:15 - ATL vs BTL

Liviu David   - Next Advertising
Mara Vasile - Next Advertising
Cristofor Iosub - OgilvyOne

 
 
Eveniment sustinut de:

Parteneri BOS : Orange, Coca-Cola, Cabinetul Calin Tatomir, CES, Certinvest, Allied Telesyn, Euroweb, McDonald’s, Apple, La Fantana

Parteneri media: PRWave, 24-FUN, eJobs, Compact, SmartFinancial, Brand Management, Hotnews, Euractiv, Invent Media, Studentie.ro, Romania Libera, Romania Virtual Networks, Pontweb, Phoenix Media

Parteneri educationali: Axa Consulting, Academia de Studii Economice Bucuresti

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