BOS: By being an important person at Saatchi&Saatchi you had the opportunity to work in other countries, so why did you choose Romania ?
Radu Florescu: Coming to Romania was like being reborned, like coming back were my roots are. And another reason wich is very important to me, professionaly speaking, is that I have the unique chance to help at the reconstruction of a country which was for such a long time under the communism opression. I choose Romania to bring communication.
BOS: Letís talk about success. Who has and who hasnít it?
Radu Florescu: Letís face reality: success brings money. Is not a complete evaluation of this concept but is an evaluation. Money are only a part of what is and what mean success. the other part is how you keep the relation with the people.
BOS: Can you introduce us in your system of values which helped you through your career ?
Radu Florescu: I have ten personal laws that I never break out. First of all you have to be prepared for the worst and learn how to fight.
BOS: You are a manager, but what about being a leader in the same time ?
Radu Florescu: I canít apreciate for sure if I have all the skills for a good leader, but Iím trying to act like one. Itís hard to be both: a leader and a manager, Iím working for real in showing the right way and coaching. My results will finally rise because Iím a very responsible person.
BOS: What is the secret in doing the things right ?
Radu Florescu: To do the things right you need to go into the details, to achieve real measurable result. You canít do this two things if you donít know the fact and youíre not very informed about the domain you are acting in.
BOS: Have you ever fight so bad with a person that you clearly break youíre relation with that person ?
Radu Florescu: I have a concept, a theory about things like this: donít you ever blow bridges, maintain relationships. Especially in advertising because you canít be so seezy to see everything. Maybe some day youíll be in the situation to work for the other side and I really donít know how could you be able to handle this.
BOS: What do you advice us to do to maintain the level achieved ?
Radu Florescu: Not only to maintain but to evoluate continuelly you need to do all the things better and trying to be the best at any step you make. Push yourself from the inside and youíll step over the limits.
BOS: Tell us a little from the secret potion of a real building team ?
Radu Florescu: Work together with youíre team and donít make any step without inform them to make a relation between you and them. The success will come only by working together. Keep them guessy, donít be predictable. By being a less predictable youíll keep them in a continue work research.
BOS: What is the major problem that you discover in Romania and you can help to fix it ?
Radu Florescu: All the Romanian problems are based on an etical disfunction and from my level Iíll try to fix what Iím able to fix.